Web & Interactive Solutions
We concentrate on where most greentech-related buying decisions are made: the internet.
Media, advertising, brand reputation and awareness are all converging online, so we are tuned into the necessity of a great website and a strong domain name, as well as the importance of SEO and other lesser-known elements and seldom-used strategies. Unfortunately, many of these basics are often widely misunderstood, even by the so-called 'experts'.
The vast majority of early greentech adopters are skeptical- and will feel the need to learn a great deal more about your products or services online before considering any buying decision.
To arrive at the right web strategy, you need more than just a plan. Greentech Creative has the ability to undertake web projects that require boldness, energy, imagination and initiative. Our team has powerful and proven strategies which will increase your traffic from highly targeted leads through search engines. Also, we can identify and help you exploit niche advertising opportunities to maximize the effectiveness of your online ad budget.
Your web properties should ideally serve as optimized 'funnels' where all of your marketing efforts meet. We can help you set it up.
SEO (Search engine optimization)
Is your 'web genius' costing you hundreds of thousands or more every year in lost revenues? Probably!
Your web developers honestly believe they possess great SEO skills - and most likely have you convinced of their prowess, but are limited efforts costing your business a unseen fortune in lost revenue and profits every year? In all likelihood, the sad answer is yes, and we will be quite happy to prove it. It's time to get a different perspective!
Internet users conduct billions of search queries each day. And the search results they encounter directly impact their buying decisions. Will they find you -- or your competitor? Will you seize maximum advantage of this opportunity to attract traffic from targeted visitors -- or just 'hide and hope'?
Do you currently enjoy page one search-engine rankings for various searches? For how many searches? On which engines? What are the query terms? Who is searching? From where? Which particular results are driving visits to your site? What is the average length of visit? Why isn't it longer? What is the bounce rate and why should you care? Where are you falling short? How can a better funnel be created to fulfill your objectives?
Regardless of what you may believe - or are currently being told - there is a 99.9% probability that you could and should be achieving better results on many more free search engine queries related to your products or services. Let us prove it by opening a whole new world of potential business for you!
Website usability & performance analysis
Delivering an interactive experience to target audiences that is compelling, on-point and 'on-brand' requires much more attention and care than simply posting relevant and thoughtful content. Online marketing, regardless of channel or venue, must meet audience expectations in intuitive and captivating ways - while still reflecting and reinforcing the company's brand and value premise.
Can website visitors quickly and intuitively navigate your site? Are they being thoughtfully guided? Allowed to wander aimlessly? Even worse, are you unknowingly sending them away? Providing a clear and meaningful user experience is essential to your growth and success. Our approach focuses on information architecture to help your visitors find what they want, where they expect to find it, with an experience that strengthens and promotes overall brand awareness.
W3 web standards compliance
Is your XHTML valid? Is your CSS correct? Does your privacy policy comply with P3P? Do you have accessibility issues? Does your site appear uniformly across multiple existing browser platforms? Do you have any idea what we're talking about?!
We prepare semantically organized code which complements SEO and strengthens brand value through compliance with the latest W3C standards.
Learn More
Interested in learning more about how Greentech Creative can help improve your website and interactive web marketing efforts? It won't cost you a dime to get our two cents. Just fill out our
New Client Inquiry Form, and someone with respond thoughtfully within a few days.